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This page was last modified on 22 May 2018

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Below you will find the cookie policy of Masevents BVBA

With registered office at Bergkapelstraat 98, 1840 Londerzeel, Belgium and with enterprise number BE 0828 297 846 (hereinafter referred to as Den Berg). ‘We’ and ‘us/our’ refer to Masevents; we are the controller of the personal Events data we collect, as set out in this privacy policy. Our website,, is owned and operated by us.

The Belgian Electronic Communications Act of 13 June 2005 contains a number of provisions concerning cookies and their use on websites. The law is a transposition of the European e-Privacy Directive, which means that cookie legislation can be implemented differently in other European member states.

Den Berg is based in Belgium and therefore adheres to the Belgian legislation on cookies.

On this page you will find more information about what cookies are exactly, which cookies are used by Den Berg, and how you can control the use of cookies. We collect data for research in order to gain a better understanding of our customers, so that we can tailor our services accordingly.

This website uses ‘cookies’ (pieces of text that are given by a web server to a visiting browser, in the hope and expectation that the browser will return them during a follow-up visit) to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website may be transferred to secure servers of Den Berg or those of a third party. We use this information to keep track of how you use the website, to prepare reports on website activity, and to offer other services related to website activity and internet use.

If you have any questions, concerns or complaints about this cookie policy, you can contact us:

(a) By post, at the above address, to the attention of our Privacy Officer;

(b) By sending an e-mail to  , to the attention of our Privacy Officer.


We do not collect or use information for purposes other than those described in the privacy policy of our company unless we have obtained your consent in advance.

Events Den Berg wants to inform every visitor to the platform/website as well as possible about his or her rights under Belgian legislation on cookies, and about which cookies Events Den Berg uses. By using the platform/website, the visitor agrees to the use of cookies. Cookies help Den Berg to optimise your visit to the platform/website, to remember technical choices (for example, a language choice, a newsletter, etc.) and to show you services and offers with greater relevance.

If you wish to consult the Den Berg platform/website, it is recommended that the technical settings for cookies are enabled. Without enabled cookies, Den Berg cannot guarantee a trouble-free visit to the platform/website. If you prefer not to allow cookies to be used, you as visitor are free to disable them.

We use cookies to improve your visit to our platform/website. The cookies we use are secure. The information we collect using cookies helps us to identify any errors or to show you specific services that we think may be of interest to you.

How do cookies work?

Our website uses cookies. Cookies are bits of information that are stored on your computer or mobile device by a website through your browser when you visit that website or certain pages. The cookie ensures that the website can ‘remember’ your actions or preferences over time.

Contrary to what politicians sometimes claim, cookies themselves are neither programs nor files, and technically nothing is stored by the web server on the visitor’s computer. The browser can decide on the latter entirely on its own. Ultimately, cookies are often saved as a file, but a web server cannot force a browser to actually store cookies or return them at a later visit.

A cookie is always tied to a specific domain or subdomain. Cookies are therefore only returned to the same domain they came from. You can therefore be sure that only Events Den Berg’s servers will receive cookies that were previously obtained through Events Den Berg. Also in the case of JavaScript, only Events Den Berg can access the cookies that have been placed by Den Berg.

An important point concerning cookies is that they can be received with each HTTP request, and that all known, relevant cookies are sent with each request. This also applies to the requests for images, JavaScript and CSS files for a web page. Naturally the domain check is also applied.

Cookies usually contain the name of the website where the cookie comes from, information about how long a cookie will remain on your device, and a value that usually consists of a randomly generated unique number.

Cookies can be divided into different categories:

(a) Based on storage time:

Some cookies are deleted as soon as you leave the website or close the browser. These are also referred to as ‘session cookies’. Other cookies remain stored on your computer or mobile device and help us identify you as a visitor to our website. These are called ‘persistent cookies’.

(b) Based on origin:
cookies made by our own website (‘first party cookies’) and cookies made and stored by our partners (social media or otherwise). These are called ‘third-party cookies’.

(c) Based on necessity and functionality:

First-party cookies: cookies you receive for the same domain that you’re visiting are called first-party cookies. When viewing this page, the cookies from Den Berg are first-party cookies.

Third-party cookies: it is also possible that a website contains elements from third parties. Well-known examples are embedded videos, advertisements and social media buttons. If cookies are sent with these elements from their own servers, they are called third-party cookies. It is therefore possible that when you visit Events Den Berg you receive third-party cookies for, and other third-party websites.

If such cookies are not used, you will still see advertisements. After all, advertisements are also shown that do not use cookies.

(i) ‘Necessary cookies’: these are required for the proper functioning of our website. These are, for example, cookies that ensure that you can log in.

(ii) ‘Analytical/performance cookies’: with the help of these cookies we are able to analyse our web traffic to see how many people use our website and how they navigate our website.

(iii) ‘Functional cookies’: These cookies ‘remember’ the choices you have made on our website so that the website becomes more user-friendly and your visit becomes more enjoyable.

Cookies do not always contain personal data, but may contain information that can be used to identify you. In this case, such a cookie will be treated as personal data, and our privacy policy will apply, which you can consult at

Cookies enable us

  • to keep track of which advertisements you have already seen in order to prevent you always seeing the same advertisement
  • to keep track of how many unique visitors click on the advertisement
  • to display targeted advertisements (for example a product for young adults on a website for young adults)

Due to the operation of HTTP and the security around cookies, it is not possible for the relevant first party – in our example Den Berg – to influence the sending of third-party cookies.

What does Den Berg use cookies for?

Cookies make it possible to retrieve information from previous visits during follow-up visits. In practice, this is used to keep track of the fact that you are logged in, that you have applied certain settings and that you have seen certain site elements before. Cookies that adapt the functioning of the site to your wishes are called ‘functional cookies’.

In addition, cookies can also be used to let the site know that a visitor has previously visited the site. This makes it possible to collect statistical data on the use of the website. A well-known example of this is Google Analytics. In this respect, only anonymised statistical information is used by us to analyse and improve the functioning of the site. Information about your visiting behaviour may also be used to tailor advertisements to your interests. For this, Den Berg only uses anonymised information about pages that you have previously visited on our website.

The visitor profiles that Den Berg creates itself with the help of first party cookies will never be shared with third parties and will only be used to improve the quality and relevance of Events Den Berg.

Which cookies do we use at Den Berg?

We distinguish the following types of cookies according to their purposes:

Events Den Berg uses the following cookies on its website:

  • Google Analytics
  • Hotjar
  • Facebook

Tracking cookies

We place tracking cookies on your devices in order to recognise your computer when you visit us again. There are two types of tracking cookies: session cookies and persistent cookies. Session cookies allow us to see which parts of the website have been viewed on your computer during a visit. Persistent cookies allow us to recognise your computer if you visit our website again later.

Tracking cookies for our advertisements

Tracking cookies allow us to collect information about where you have seen the advertisements and which advertisements you have clicked on.

Analytics & heat maps

Cookies are placed through our website by the companies of Adobe and Google and through the use of heatmaps. We use these cookies to gain insight into how you use our website. The information collected is used to compile reports and obtain information so that we can improve our website.

Social media buttons

On our website you will find buttons to promote web pages on Google+, Facebook, Twitter and LinkedIn. These buttons work with pieces of code that come from these social networks themselves. Cookies are placed through these codes. We have no influence on this.

Other/unforeseen cookies

Due to the way the internet and websites work, we may not always have insight into the cookies that are placed by third parties via our website. This is particularly the case if our webpages contain so-called ‘embedded elements’ such as texts, documents, images or videos that are stored with another party, but which are displayed on, in or via our website.

Have you come across cookies on our website that fall into this category (and thus are not mentioned in the list above)? Please let us know or contact the third party in question directly and ask which cookies they have placed, the reason for their placement, the lifetime of the cookie(s) and how your privacy is guaranteed.

We use cookies for the following purposes:

  • (a) Identification: we use cookies to identify you when you visit the website and to see which pages you visit.
  • (b) Preferences: we use cookies to store information about your preferences, such as your language preferences.
  • (c) Consent for cookies: we use cookies to record whether or not you have given consent for the use of cookies.

Cookies used by our partners

Our website uses social media plugins. These social media partners use third-party cookies. The following social media partners are used: Facebook, Instagram, LinkedIn, Twitter, Google+, Vimeo and Pinterest. For information purposes, we are also providing you with links to the relevant cookie policy provisions:


This overview of cookies on represents a specific point in time. Den Berg strives to keep this list as up-to-date as possible. However, due to the non-static nature of the internet and the many (external) parties involved, it is possible that not all current cookies and/or sites can be found in this overview immediately.

What cookies can others place when you visit Den Berg?

Den Berg also regularly places third-party content on the website. This is the case, for example, for the various social media buttons that make it possible to share messages from our website via Facebook, Google+, Instagram and LinkedIn.

Cookies are also used to present advertisements. These cookies are used to measure how often an advertisement is displayed and which interactions it attracts, such as clicking on a banner. By placing such cookies, we can also use a so-called frequency cap; such a cap ensures that you are presented with a specific advertisement a maximum of x times, so that, for example, you do not see the same video advertisement again and again before starting a video.

In addition, advertisers often use a media agency to deliver the campaign for them. In these cases, the media agency often also places cookies to evaluate and optimise campaigns.

The advertising terms and conditions of Den Berg stipulate that cookies from advertisers and media agencies may be used to collect statistics. Events Den Berg also grants limited consent to advertisers and media agencies to recognise you as a visitor to Den Berg and to other websites, and to show advertisements with greater relevance on that basis. Since many parties in the advertising world collaborate, it is unfortunately not possible to provide a complete list of possible domains.

Disabling or refusing cookies

Most browsers default to accept cookies, but you can configure your browser to refuse all cookies or to indicate when a cookie is being sent. However, it is possible that some functions and services on our and other websites will not function correctly if cookies are disabled in your browser.

Without cookies it is almost impossible for us to provide you with the best experience when you visit the website. This has to do with analysing the web statistics to determine what the site should look like and how it should be navigated, but also to determine which content is popular and which is not.

How can I delete cookies?

Deleting cookies in Internet Explorer

  1. Under the Settings icon > Internet options > General tab. Under ‘Browsing history’, click on ‘Delete’.
  2. You may not want to delete everything. Make sure that at least Cookies are checked and click on ‘Delete’.


Deleting cookies in Firefox

  1. Under the settings icon > Privacy & Security tab. Under History, click on ‘Clear History’.
  2. You can indicate what exactly you want to delete. In any case, tick Cookies. You can also indicate how old the cookies must be. Choose ‘Everything’ under ‘Time range to clear’. Then click ‘Clear Now’.


Deleting cookies in Chrome

  1. Click on the 3 dots at the top right. Click More tools > Clear browsing data. Under the Advanced tab make sure that ‘Cookies and other site data’ is selected.
  2. You can also indicate how old the cookies must be. Choose ‘All time’ under ‘Time range’.

Rights of the visitors

Since cookies can constitute a processing of personal data, you as a data subject are entitled to the lawful and safe processing of the personal data. As a data subject you can exercise the following rights:

– Right to object: If there are compelling and justified reasons, it is possible to object to the processing of personal data.

– Right to access: Each data subject who proves his or her identity has a right of access to information on the existence or otherwise of processings of his or her personal data, as well as the purposes of this processing, the categories of data to which such processing relates and the categories of recipients to whom the information is provided.

– Right to rectification: Inaccurate or incomplete personal data can always be rectified or even erased at the request of the data subject.

The exercise of these rights takes place in accordance with the terms and conditions as stated in our Privacy Policy. You will also find more information about the rights of visitors in the Privacy Policy


We reserve the right to change this cookie policy. However, since any change directly affects you, we will resend you the cookie policy and we will ask for your consent where necessary.